Former Dutch legend Robin Van Persie becomes Brand Ambassador for BK8 2020
The Asian connection of Mediapro Spain, Mediapro Asia, formed a collaboration with BK8.com by securing a partnership with Robin Van Persie – formerly known as the Dutch legend and top-scorer for Arsenal FC and Manchester United.
Thanks to this contract there will be many more opportunities in the coming future for both of the parties involved. Especially for BK8, because having Robin Van Persie as their official ambassador will not only engage their current members but it will also encourage new members to join BK8.com.
BK8 is now able to use Van Persue’s image rights, create branded content, and organize market visits in Indonesia, Malaysia, Thailand, and Vietnam.
BK8’s general manager, Lawrance Wayneson, expressed how happy they are to have Robin Van Persie on board and they are very positive that their marketing goals will be reached in the coming year 2020. Furthermore, this new partnership will extend its brand to all kinds of sports audiences as a premium gaming platform.
BK8 plans to organize more sports events, like the BK8 Cup that had been a great success in the past, but now with the new brand ambassador Robin Van Persie – who is an excellent sports representative. For example, they have already planned that Van Persie will visit Indonesia and Thailand, and there will be a series of other activities as the Euro Cup gets closer.
Robin Van Persie himself said that he is thrilled about the partnership with BK8 and is looking forward to promoting their brand in Vietnam, Indonesia, Malaysia, and Thailand, as BK8.com’s ambassador.
The Managing Director of Mediapro Asia, Lars Heidenreich, also expressed how excited they are as well to be working with one of the top legends in football and one of the fastest-growing sports brands in Asia. He also said that they are eager to explore what other opportunities will arise with BK8.com in the properties which are collectively owned by Mediapro Asia.
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